RUB » Study » Programmes of Study » Sales Management » Master 1 subject

Sales Management

... looks into questions such as ...

How do I set up (sales) strategies in order to operate successfully in an international and competitive environment? How do I lead sales teams and how do I motivate my members of staff? How do I conduct (price) negotiations? How do I analyse highly complex competitive environments? How do I present myself and my enterprise’s service range in the best possible way?
  • No other university offers such combination of subjects and options as RUB and its partners.

    Lena Meletzki, Master's degree read more ...

  • When I heard of the concept of the most practice-oriented Master’s degree in Germany, which is unique in the whole country, I instantly knew I had to apply.

    Sven Hendrik Allkämper , Master's degree read more ...

Degree programmes


Sales Management, Master 1 subject

What's it all about?

This degree programme is unique, because ...

it is the first university Master’s degree in “Sales Management” in the German-speaking countries and dovetails with business practice. It trains the sales executives and leading researchers of tomorrow.

Who is suited?

Those who wish to enrol in this degree programme,


  • the ability to analyse complex issues and to work in a solution-focused manner
  • determination to see things from other people’s perspective
  • excellent communication skills


  • interacting with people
  • identifying and analysing challenges in the sales context
  • developing solutions

struggles through:

  • methodology that is applied to practice-oriented subject matters
  • Moreover, the degree course requires high levels of self-reflection (how do I come across? How can I optimise my communication skills?)
This degree programme is suited for graduates in the following subjects
  • Marketing
  • Industrial and organizational psychology
  • Engineering management
  • Business administration
  • Management

That means everyone who has a Bachelor-of-Science degree in economics or a degree in a related engineering or psychological discipline.

Graduates from this degree programme frequently work
  • as sales executives – national and international
  • in managerial and executive positions in other business units
  • in Key Account Management
  • as consultants
  • in academic sales research

And else?

An internship ...

is mandatory.
Duration: 8 weeks

Studying abroad ...

can be done voluntarily.

Where do I find help?

Academic advisory office

M.A. Kim K. Docter
Building, Room: GC 2/151
Phone: +49 (0)234 / 32-22762
Website academic advisory office

Contact students

Fachschaft WiWi
Building, Room: GC 03/41
Phone: +49 (0)234 / 32-27854
Website Fachschaft


Degree: Master of Science
Start: Winter- and summer semester
Duration: 4 semesters

Detailed information for international applicants

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Getting to know RUB prior to taking up your degree
Getting to know RUB prior to taking up your degree

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