Management & Consulting in Sports

  • How does the management of sport organisations work?
  • Which consultancy approaches for actors in sport are there (individual consultancy, organisational consultancy)?
  • What are the features of sport economics, sport politics and sport development?
  • How is marketing management in the field of sport structured?
  • How can aspects of organisational and personnel psychology be transferred into sport organisations?
Jonas Kapfer

The Master’s degree Management and Consulting in Sports is very interesting, because it offers a well-balanced blend of consultancy and management.

Jonas Kapfer  – Master's degree
Jonas Kapfer
Jonas Kapfer is a second semester student of Management & Consulting in Sports. He's pursuing the Master of Science degree.

What made you choose this degree programme?

In order to enhance my Bachelor’s degree in sports by a degree in sports management.

In which respect have or haven’t your expectations been fulfilled?

As expected, the Master’s degree was more hands-on than the Bachelor’s degree. Moreover, it offers many interesting guest lectures and in-depth exploration of subjects that were merely touched upon in the Bachelor’s degree. In my opinion, subject such as online marketing and social media, which are getting more and more relevant, weren’t sufficiently discussed. Also, typical jobs should be ideally explored in more depth and potential job interviews should be simulated and discussed.

Which aspect of your degree programme do you enjoy most?

Working with my personal hobby sport. You have the chance to stay active and healthy and to get other people moving in your future job, rather than sit in an office for 40 hours a week.

What has been your biggest challenge to date?

Sophisticated academic work for term papers, exposés etc. Increasing language proficiency requirements due to lectures and texts in the English language.

What would you like to become after completing your degree?

Sport manager, ideally with a sporting goods retailer or in club management.

Which advice would you like to give to students who consider enrolling in this degree programme?

The Master’s degree Management and Consulting in Sports is very interesting, because it offers a well-balanced blend of consultancy and management. Thanks to the small group, students soon develop a strong team spirit inside and outside the seminar. Thus, communication with the lecturers and teachers, too, is very personal and uncomplicated.

Jean Philippe Grave

I would like to work in sports management later on, preferably in projects or in organisational development for clubs or associations.

Jean Philippe Grave  – M.Sc.
Jean Philippe Grave

What made you choose this degree programme?

I studied prevention and rehabilitation for my bachelor's degree, but realised that I was more interested in the organisational side of sport. The master's degree in management and consulting in sport was an opportunity for me to move into sports management and strategy.

In which respect have or haven’t your expectations been fulfilled?

The practice-oriented content definitely lived up to my expectations. I wanted to understand how sports organisations work, and you learn that really well here. What was a little different than I had imagined was that the introduction is broader than expected. You don't dive straight into event management, but get to know many different areas. In retrospect, however, that was valuable.

Which aspect of your degree programme do you enjoy most?

I like the mix of sports and management. Above all, it's fun to work on real-life problems and develop solutions that you can actually use later in your daily work.

What has been your biggest challenge to date?

The transition from a health-oriented bachelor's degree to more economics-oriented content was unfamiliar at first. In addition, project work requires a lot of organisation, but you quickly get used to it.

What would you like to become after completing your degree?

I would like to work in sports management later on, preferably in projects or in organisational development for clubs or associations.

Which advice would you like to give to students who consider enrolling in this degree programme?

You should have an interest in management, organisation and strategic work. And you should take advantage of the practical projects during your studies, as this is where you learn the most for your future career and can establish valuable contacts.

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