RUB » Study » Programmes of Study » Sales Management » Master 1 subject

Sales Management

... looks into questions such as ...

  • How do I set up (sales) strategies in order to operate successfully in an international and competitive environment?
  • How do I lead sales teams and how do I motivate my members of staff?
  • How do I conduct (price) negotiations?
  • How do I analyse highly complex competitive environments?
  • How do I present myself and my enterprise’s service range in the best possible way?
  • No other university offers such combination of subjects and options as RUB and its partners.

    Lena Meletzki, Master's degree read more ...

  • When I heard of the concept of the most practice-oriented Master’s degree in Germany, which is unique in the whole country, I instantly knew I had to apply.

    Sven Hendrik Allkämper , Master's degree read more ...

Degree programmes


Sales Management, Master 1 subject


Degree: Master of Science
Start: Winter- and summer semester
Duration: 4 semesters

Detailed information for international applicants

What's it all about?

This degree programme is unique, because ... is Europe's only regular university Master in 'Sales Management' and is very practice-oriented to train future sales managers. Our partner companies are for example Hilti, UPS, Brenntag, CWS, Vorwerk, Rhenus Logistics, Coroplast, Telekom and Geberit.

Who is suited?

Those who wish to enrol in this degree programme,


  • the ability to analyse complex issues and to work in a solution-focused manner
  • determination to see things from other people’s perspective
  • excellent communication skills


  • interacting with people
  • identifying and analysing challenges in the sales context
  • developing solutions

struggles through:

  • methodology that is applied to practice-oriented subject matters
  • Moreover, the degree course requires high levels of self-reflection (how do I come across? How can I optimise my communication skills?)
This degree programme is suited for graduates in the following subjects
  • Business Administration
  • Management and Economics
  • Marketing
  • Natural Sciences
  • (Business) Engineering
  • (Business) Psychology
  • Economics
  • comparable courses of study
Graduates from this degree programme frequently work
  • as sales executives – national and international
  • in managerial and executive positions in other business units
  • in Key Account Management
  • as consultants
  • in academic sales research

And else?

An internship ...

​The internship is mandatory during the course of study.

Studying abroad ...

can be done voluntarily.

Where do I find help?

Academic advisory office

Mara Hohmann
Building, Room: GD 02/125
Phone: +49 (0)234 / 32-25327
Website academic advisory office

Contact students

Fachschaft Wirtschaftswissenschaft
Building, Room: GD 03/165
Phone: +49 (0)234 / 32-27854
Website Fachschaft